Mahindra Electric - CSC tie-up to promote EV adoption

Mahindra Electric Mobility Limited (MEML) global pioneer in electric vehicles has partnered with Common Service Centers (CSC) in a move to promote the adoption of electric vehicles across India, and to enhance sustainable connectivity in the country. Through this association, MEML will offer their range of electric vehicles like the Treo and Alfa to aspiring customers in the rural markets. Over a Facebook live session, Suman Mishra, MEML, CEO and Sanjay Rakesh, CEO, CSC SPV announced this collaboration.

Suman Mishra said, "Such tie-ups can provide gainful employment opportunities for the educated youth in India to earn a proud livelihood. The earning ability with Mahindra electric 3-wheelers is quite high while the maintenance is the low when compared to conventional fuel vehicles and the benefit to environment is significant. This tie-up will help us to penetrate rural markets and propagate the use of electric vehicles, thereby helping India achieve its EV mission quicker".

The electric mobility in rural India will receive a huge boost through this association and at the same time pollution levels will be in check. Through this initiative, customers get an opportunity to become entrepreneurs by purchasing multiple Mahindra Treo or Alfa electric vehicles, deploying them for pollution-free mobility/logistics operations and be sustainable in the long run. Rural customers will benefit from the massive savings that Mahindra Electric's 3-wheelers offer and enhance their livelihoods. While MEML, is helping propagate adoption of electric three-wheelers across India, CSC, a government organisation helps in providing employment in the rural regions of the country. CSC appoints Village Level Entrepreneurs (VLEs) to facilitate a smoother operation and they form the connection between customers and the OEMs. The VLEs spread awareness of the government initiatives amongst others in the villages.

For Mahindra, the tie-up helps in more ways than one. While there are more than 800 outlets that sell the Mahindra range of last mile mobility products in both electric as well as in conventional fuel forms, the penetration of CSC in reaching rural markets is unmatched. Currently, the network of VLEs extends to more than 4.7 lakh individuals across the nation while the number of CSCs is 4.5 lakh. The rural e-mobility program was kick started last year by CSC to promote electric vehicles and electric charging infrastructure.